Creating Business Magic Chapter 4
Jeff McBride Masters of Illusion 2009 Water Bowls

creating business magic
“Explains how thinking like a magician can take you and your endeavors to new heights of success.” —from the foreword by David Copperfield

What People Are Saying

“A solid, sparkling argument that imagination empowers the real magician inside us all.”
— David Copperfield, Magic Legend
“Just as I use winning lessons from the football field in business, this book shows us how to apply the principles of magic to drive your business ahead, to inspire, to innovate, and to create amazing wins.”
— Franco Harris, Founder and CEO, Super Bakery and NFL Hall of Fame Running Back
“Business at its best, like NFL quarterbacking at its best, is about strategy and improvisation perfectly balanced. That is the magic that David Morey and his co-authors show you how to master in this terrific book.”
— Fran Tarkenton, Founder, GoSmallBiz, and NFL Hall of Fame Quarterback
“For thirty years, I’ve worked with David Morey and watched him work his magic for global political and business revolutionaries. This book shares his secrets with you—the business magician’s playbook.”
— Scott Miller, Chairman and CEO, Core Strategy Group
“Voila—a practical guide to using the principles of magic as a leadership tactic to inspire employees and disrupt markets.”
— Pat Mulhearn, CEO, NorBelle, LLC
“Creating Business Magic is a masterpiece in corporate strategy and creativity”
— Tan Sri Datuk Lim Ewe Jin, Chairman, Lejadi Group, Ltd
“Creating Business Magic is absofrigginlootely a must read for all disruptors, underdogs, and those willing to take the road less traveled.”
— Craig R. Helsing, former BMW Corporate Executive
“We live in an age of magic; an age where new technologies constantly disrupt and reorganize our political, social and economic lives. Creating Business Magic provides a timely and important methodology to help you harness these forces for your own business and career.”
— Doug Alexander, Former President, Actua Corporation
“A must-read book that is both inspirational and instructive. It unveils the mysteries of magic while offering 9 strategic guidelines for thinking and acting as a magician—and leveraging this for personal and business magical growth and success.”
— Jerry Wind, The Lauder Professor Emeritus, the Wharton School
“Considering the accomplishments and successes of the authors, it comes as no surprise that this book is a reading pleasure and a source of great wisdom and insight. As the authors make clear, the metaphor of magic is a fruitful way to inspire creative thinking about challenges and opportunities in business and other endeavors.”
— John P. Gould, Steven G. Rothmeier Professor and Distinguished Service Professor of Economics, Booth Graduate School of Business, University of Chicago
“The magic in business comes from all your work in producing a product or starting a business. This book shows you how to find and use this kind of real magic.”
— Eric Bass, Inventor of the Aqua Ark, and Hall of Fame Coach

ABOUT THIS BOOK

CREATING BUSINESS MAGIC
How the Power of Magic Can Inspire, 
Innovate, and Revolutionize Your Business

 

Business magic and disruptive innovation

First comes the magic, and then the magic becomes the reality

You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. It’s just that some do it a lot better than others.

Business strategies from the world's greatest magicians: This book takes everything that three remarkable authors―a corporate and political strategist, the former acting director of the CIA, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.

Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic―from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield―and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to:

 

Business magic: Specifically designed for companies seeking to achieve the transformative, innovative results of the authors’ illustrious corporate and political clientele―GE, Apple, Coca-Cola, Disney, Microsoft, Google, NBC, five Nobel Prize winners, and even President Barack Obama―Creating Business Magic is both an authoritative business management book and a spectacular, entertaining read.

Creating Business Magic

David Morey, Eugene Burger, John E. McLaughlin
ISBN: 9781633537347
US Release Date: May 15, 2018

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ABOUT THE AUTHORS

DAVID MOREY

David Morey, Chairman and CEO of DMG Global and Vice Chairman of Core Strategy Group, is one of America’s leading strategic consultants—and one of the most sought-after speakers, performers, and magicians.  For over three decades, he has studied magic and performed around the world, including at President Barack Obama’s Inaugural ball. The award-winning coauthor of The Underdog Advantage,  and The Leadership Campaign, Morey has advised a who’s who of Fortune 500 CEOs and companies and many of the world’s top political leaders, including five Nobel Peace Prize winners.

Official Bio:
www.learningfromasia.com

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EUGENE BURGER

Eugene Burger was dubbed by Magic magazine as “one of the 100 most influential magicians of the 20th century.” He wrote fifteen best-selling books for the magic trade. Burger’s deep understanding of magic won him four awards from Hollywood’s legendary Magic Castle. The book is dedicated to Mr. Burger, who passed away during publication.

Tribute (PDF)

Eugene Burger: Onward to the Magic

JOHN MCLAUGHLIN

John E. McLaughlin was formerly acting director of the Central Intelligence Agency. Both at the CIA and today, McLaughlin draws on the principles of magic to teach intelligence analysis and management. He is currently a senior research fellow in the Merrill Center for Strategic Studies at the Paul H. Nitze School of Advanced International Studies (SAIS) of the Johns Hopkins University.

https://twitter.com/jmclaughlinSAIS

DAVID COPPERFIELD

David Copperfield is the first living illusionist to be honored by a star on the Hollywood Walk of Fame. He has won over 21 Emmy awards for his groundbreaking television specials. Mr. Copperfield currently performs over 600 sold-out shows every year at his residency at the MGM Grand in Las Vegas. He holds 11 Guinness World Records and has sold more tickets than any other solo entertainer in history, with ticket sales in the billions—more than Frank Sinatra, Michael Jackson, and Elvis.