Creating Business Magic

Creating Business Magic Chapter 4
Jeff McBride Masters of Illusion 2009 Water Bowls

“Explains how thinking like a magician can take you and your endeavors to new heights of success.” —from the foreword by David Copperfield

What People Are Saying

“A solid, sparkling argument that imagination empowers the real magician inside us all.”

— David Copperfield, Magic Legend

“Just as I use winning lessons from the football field in business, this book shows us how to apply the principles of magic to drive your business ahead, to inspire, to innovate, and to create amazing wins.”

— Franco Harris, Founder and CEO, Super Bakery and NFL Hall of Fame Running Back

“Business at its best, like NFL quarterbacking at its best, is about strategy and improvisation perfectly balanced. That is the magic that David Morey and his co-authors show you how to master in this terrific book.”

— Fran Tarkenton, Founder, GoSmallBiz, and NFL Hall of Fame Quarterback

“For thirty years, I’ve worked with David Morey and watched him work his magic for global political and business revolutionaries. This book shares his secrets with you—the business magician’s playbook.”

— Scott Miller, Chairman and CEO, Core Strategy Group

“Voila—a practical guide to using the principles of magic as a leadership tactic to inspire employees and disrupt markets.”

— Pat Mulhearn, CEO, NorBelle, LLC

“Creating Business Magic is a masterpiece in corporate strategy and creativity”

— Tan Sri Datuk Lim Ewe Jin, Chairman, Lejadi Group, Ltd

“Creating Business Magic is absofrigginlootely a must read for all disruptors, underdogs, and those willing to take the road less traveled.”

— Craig R. Helsing, former BMW Corporate Executive

“We live in an age of magic; an age where new technologies constantly disrupt and reorganize our political, social and economic lives. Creating Business Magic provides a timely and important methodology to help you harness these forces for your own business and career.”

— Doug Alexander, Former President, Actua Corporation

“A must-read book that is both inspirational and instructive. It unveils the mysteries of magic while offering 9 strategic guidelines for thinking and acting as a magician—and leveraging this for personal and business magical growth and success.”

— Jerry Wind, The Lauder Professor Emeritus, the Wharton School

“Considering the accomplishments and successes of the authors, it comes as no surprise that this book is a reading pleasure and a source of great wisdom and insight. As the authors make clear, the metaphor of magic is a fruitful way to inspire creative thinking about challenges and opportunities in business and other endeavors.”

— John P. Gould, Steven G. Rothmeier Professor and Distinguished Service Professor of Economics, Booth Graduate School of Business, University of Chicago

“The magic in business comes from all your work in producing a product or starting a business. This book shows you how to find and use this kind of real magic.”

— Eric Bass, Inventor of the Aqua Ark, and Hall of Fame Coach

ABOUT THIS BOOK

CREATING BUSINESS MAGIC
How the Power of Magic Can Inspire,
Innovate, and Revolutionize Your Business

Business magic and disruptive innovation

First comes the magic, and then the magic becomes the reality

You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. It’s just that some do it a lot better than others.

Business strategies from the world's greatest magicians: This book takes everything that three remarkable authors―a corporate and political strategist, the former acting director of the CIA, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.

Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic―from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield―and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to:

Anticipate the next trends out of thin air
Create remarkable new products that wow customers
Launch marketing and advertising campaigns that will mesmerize “aspirationals”
Make dazzling sales presentations li>Resolve seemingly unsolvable business dilemmas
Inspire teams with resilient change leadership in which the “status quo” is never acceptable and each year the organization incorporates new “tricks” into its act

Business magic: Specifically designed for companies seeking to achieve the transformative, innovative results of the authors’ illustrious corporate and political clientele―GE, Apple, Coca-Cola, Disney, Microsoft, Google, NBC, five Nobel Prize winners, and even President Barack Obama―Creating Business Magic is both an authoritative business management book and a spectacular, entertaining read.

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